OUR STORY

 

 

The Good Girls Club started as an idea for a streetwear brand for women. As someone who wears streetwear myself, it's a type of fashion that does not particularly cater to women. It's not very 'ladylike' - but that's where the problem exists. Society has created the idea that women must act and dress a certain way to be considered a 'good girl'. But as we know, girls and women come in all forms, and dress in all forms. 

In amidst of the challenging and unprecedented times in 2020, a number of social issues were brought to the world's attention that we can no longer ignore. Now more than ever, we need to take action on these issues in order to steer in the right direction for future generations. I wanted to create an outlet for women like me, to use their voice and help make a change.

Thus, the creation of The Good Girls Club. 

A streetwear brand dedicated to the girls and women who have paved their own paths through life - who are challenging social norms and redefining what it really means to be a 'good girl'. 

My hope is that this brand allows womxn of all ages, sizes, shapes, cultural background and religion to build confidence and feel empowered. To use their voice, bring awareness, educate themselves, and take action to the causes and issues they care about. 

That starts with The Good Girls Club. Each garment purchased helps girls and women in need. We are a strong community of women - and we can make a difference, one person at a time. 

Thank you for all of your love and support.

Stay safe, be kind, and do GOOD things! 

- Michelle 
Founder of The Good Girls Club